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They can provide a way to understand how different formative experiences (such as world events and technological, economic and social shifts) interact with the life-cycle and aging process to shape people’s views of the world.” Michael also adds, “Generational cutoff points aren’t an exact science. Michael Dimock, president of Pew Research Center, explains, “generational cohorts give researchers a tool to analyze changes in views over time. Pew Research Center, which has been committed to measuring public attitudes on key issues and documenting differences in those attitudes across demographic groups, outlines the five generations as follows: You can’t market to different generations if you don’t know which demographics make up each group.
![gen z age range gen z age range](https://www.qut.edu.au/__data/assets/image/0007/896704/GenXGeny.jpg)
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#GEN Z AGE RANGE HOW TO#
In this guide, we share the fundamentals of how to tailor your app marketing for different generations. Instead, it is important to make data-driven decisions that give you a clear understanding of behavioral trends for each generation and how you can target them. But you can’t (and should not) build a mobile marketing strategy around stereotypes. Moreover, phrases such as “Ok boomer” encapsulate the divide between generations. Baby boomers are an economically influential demographic, while Gen Z and Millennials are known for their familiarity with modern technology and time spent online. The stereotypes for each generation are widely known.